Instagram announced the launch of branded content advertising. Content by influential people and celebrities can be distributed as advertisements for companies that have a business relationship as a business partner.
In this article, we will explain the advantages of branded content ads and how to locate them.
The announcement of branded content is one of the types of ads Instagram, and is an advertising format that branded content published by influential people can be delivered as advertisements for companies that are partners. “Branded content” in English.
Publications that appear as ads appear in your account of influence, but companies can use the information function to measure the effectiveness of their content.
Advertising is expected to branded content is effective to prevent hidden marketing (Stema) and, along with it, improve transparency and reliability of Instagram.
Although influencers marketing has become popular in Instagram, the reality is that there are many cases where the relationship between influencers and companies is difficult to understand and, first, is not clearly established. The publication (branded content) advertising a product or service requested by a company is a publicity stunt, and it is necessary to clearly indicate to the consumer that this is an advertisement. However, the case in which the posters advertise their products and services as if they were using naturally called “hidden marketing” and is a problem.
Advertising with branded content, the relationship between the influencer and the company is set automatically. You can say it is a mechanism that facilitates collaboration with influential people without making taxpayers and businesses doubt be a source. In addition, these efforts will increase the transparency of Instagram as a whole, increasing its value as a medium.
According to a survey of users of Instagram in Japan, 80% of respondents answered “to find a product or service” as the purpose of use.
In sponsored publications, influential clarify the relationship between individuals and companies, which has been difficult to understand so far, will increase the credibility of taxpayers, companies and users. Advertising branded content, which is different from the unilateral advertising companies will be more important in the future.
You may have noticed this in your retweet over the past few weeks, but now Twitter is making it official – at least on iOS.
From now on, your retweets account will include both main retweets and retweets with comments, and you can also see which ones are in the new list in the details of the tweet.
As already noted, Twitter has been testing new listings over the past few weeks, and the update is designed to eliminate the well-known annoyance using the displayed Twitter activity statistics.
But now the problem will be clarified, and you can get a complete, comprehensive list of your total number of retweets, as well as be able to view the relevant comments and answers, as well as interact with them, if you choose.
Until now, Twitter actually viewed comment retweets as a separate, unique tweet, so it did not intentionally include them in the total number of retweets. Many have suggested that this is most likely a bug in the Twitter system, but it isn’t – Twitter viewed comment retweets as a separate action from regular retweets.
And don’t worry about Android users, they are also tested on Android.
This is a good addition, which, as already noted, corrects what seemed like a flaw in the Twitter system. Although additional retweets added to your total may add a little to your vanity statistics, being able to easily view and interact with retweets with comments is a significant functional improvement that can increase the involvement of tweets.
At the beginning of last month, Facebook launched a new platform called “Community Help,” where people can either offer help to other members of their community, or request help in completing the tasks of local residents. Now, given the constant demand for help in various forms in the context of the coronavirus pandemic, Facebook is expanding the Community Assistance Center to serve more types of assistance.
As TechCrunch first reported, in its initial iteration, the Help Center allowed users to request and respond to requests for help regarding food supplies, local resources, and volunteers. Facebook now also includes ways in which people can support local businesses, donate to blood banks, promote nonprofits, and more.
Many of these features already exist on Facebook in various forms – for example, the ability to support small local businesses was also launched as a separate element on the platform at the beginning of last month. Given the crisis, Facebook is now trying to group all of these different options together in order to better promote them in a team and help raise awareness in more places.
New features will be launched at Giving Tuesday Now on May 5th. Giving Tuesday Now is an optional one-time Giving Tuesday event launched in response to COVID-19.
With the ongoing situation with COVID-19, Facebook is looking for new ways to use its unrivaled reach and presence to help bring together communities and demonstrate the benefits of its platform as a reach and connectivity tool. Facebook definitely has the greatest potential in this direction – with 2.6 billion active users, Facebook remains the leading social platform by a significant margin, while Facebook usage has also grown during the current period of global blocking.
However, at the same time, Facebook has competition on this front. The small Next Door community app also increased the number of people joining groups to help each other during a pandemic by 7 times and has become for many a key connecting tool to help local relief efforts.
Given this, the increased emphasis on Facebook may also have a protectionist element, as it seeks to maintain its position as a leading platform on all fronts.
Again, Facebook has reach, but it also knows that it needs to focus on meeting such needs and maximizing utility to reflect potential competition.
New Community Hub tools will be available from tomorrow in the US, UK, France, Australia, and Canada.