Instagram announced the launch of branded content advertising. Content by influential people and celebrities can be distributed as advertisements for companies that have a business relationship as a business partner.
In this article, we will explain the advantages of branded content ads and how to locate them.
The announcement of branded content is one of the types of ads Instagram, and is an advertising format that branded content published by influential people can be delivered as advertisements for companies that are partners. “Branded content” in English.
Publications that appear as ads appear in your account of influence, but companies can use the information function to measure the effectiveness of their content.
Advertising is expected to branded content is effective to prevent hidden marketing (Stema) and, along with it, improve transparency and reliability of Instagram.
Although influencers marketing has become popular in Instagram, the reality is that there are many cases where the relationship between influencers and companies is difficult to understand and, first, is not clearly established. The publication (branded content) advertising a product or service requested by a company is a publicity stunt, and it is necessary to clearly indicate to the consumer that this is an advertisement. However, the case in which the posters advertise their products and services as if they were using naturally called “hidden marketing” and is a problem.
Advertising with branded content, the relationship between the influencer and the company is set automatically. You can say it is a mechanism that facilitates collaboration with influential people without making taxpayers and businesses doubt be a source. In addition, these efforts will increase the transparency of Instagram as a whole, increasing its value as a medium.
According to a survey of users of Instagram in Japan, 80% of respondents answered “to find a product or service” as the purpose of use.
In sponsored publications, influential clarify the relationship between individuals and companies, which has been difficult to understand so far, will increase the credibility of taxpayers, companies and users. Advertising branded content, which is different from the unilateral advertising companies will be more important in the future.